Puma. Endangered species.
Posted in Artworks, Bless animals, Endangered, Products on September 5th, 2008 by PMThis post celebrates World Animal Day and Bless the Animals. Follow the links to learn more about PM’s initiative which started on October 4 07. We will be looking for marketing efforts that feature animals.

Here we feature a collaboration between Puma and Atmos NY, which consists of three pairs of Puma models inspired by three endangered
polar animals: the Harp Seal, Macaroni Penguin and Polar Bear. Each sneaker has its own unique design, but comes with the works of National Geographic photographer Mitsuaki Iwago featured on it, as well as a transparent outsole.






Each shoe in the collection captures the unique characteristics of a specific animal, and features Mr. Iwago’s photography on the removable insole. The name and habitat of each animal is on the reverse tongue and the outsole in both English and Japanese. The shoes were created in hopes of bringing attention to our impact on these endangered animals.
The second shoe in the Polar Pack is the PUMA x Atmos Polar Bear Clyde. Drawing direct inspiration from the polar bears of the Artic the shoe features an off white nubuck upper and fur collar, while the blue ice sole represents the Polar Bear’s natural habitat. The shoe comes with three sets of colored laces and have the Atmos “A” on the lace tips and heel. The Polar Bear is currently ranked as vulnerable and is considered to be facing a high risk of extinction in the wild.
PM will attempt to create a post a day leading up to World Animal Day 2008. Give us a hand!
Found exclusively at Atmos as June 2008. via highsnobiety
































Maureen Adams
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